King of None, KON Media ← Selected work
Active partnership · Month 0 of 6

DJ Lobo 760.
From following to foundation.

DJ Lobo already had Instagram, local recognition, and word-of-mouth momentum. What he did not have was an owned website people could find, understand, and share. We built the first one, then started a six-month growth study.

Visit DJ Lobo 760 ↗ Follow the study
djlobo760.com
DJ Lobo 760 wolf logo on a dark concert background

Coachella Valley · DJ · Live music

Client
DJ Lobo 760
Industry
Event entertainment
Location
Coachella Valley, CA
Scope
Website, local SEO, launch
Baseline
October 7, 2026
Live site
djlobo760.com ↗

The starting point.

DJ Lobo, Fernando Ortega, already had something valuable: a real Coachella Valley following and an active Instagram presence. People knew the name, saw the events, and shared his work. But his main digital presence still centered on a social profile.

There was no dedicated website to explain the full offer, no indexable home for his services, and no owned place for a prospective client to send to a planner, partner, or venue.

The approach.

We did not try to reinvent the identity people already recognized. We translated its energy into a focused, mobile-first website that gives the brand room to grow beyond the feed.

The result brings DJ entertainment, live accordion music, photo booths, and practical event-planning content into one clear home. Booking still begins through Instagram, now supported by a site that can answer questions and earn search visibility before the first message.

The foundation.

01

Owned website

A responsive three-page site on DJ Lobo's own domain, built for phones first and ready to expand.

02

Clear service story

Dedicated messaging for weddings, quinceañeras, private parties, business events, live music, and photo booths.

03

Search-ready launch

Canonical pages, structured data, sitemap, robots guidance, social sharing metadata, and verified Search Console ownership.

04

Ongoing measurement

A six-month window to measure discovery, useful traffic, and attributable inquiries before drawing conclusions.

Six months.
Real evidence.

This is the starting line, not a victory lap. We are documenting what changes after DJ Lobo adds an owned site and local search foundation to his Instagram presence.

Baseline

Site live. Search Console verified. Initial pages submitted for discovery.

Three-month read

Review early search behavior, useful queries, page engagement, and gaps worth improving.

Six-month report

Publish the actual movement, including what worked, what did not, and what comes next.

Search discoveryImpressions, clicks, indexed pages, and non-brand queries.
Useful trafficWhich pages people reach and what information keeps their attention.
Booking interestWebsite-attributed inquiries recorded through the current Instagram booking path.
Next opportunitiesNew questions, services, and content supported by real demand.

No traffic, ranking, inquiry, or booking increase is claimed yet. This page will be updated after the measurement period with the evidence available at that time.

Build the starting point

Your following deserves a home you own.

If your business lives mostly on social media, we can build the place that explains the work, earns search visibility, and gives growth somewhere to compound.

Start a project → See the live site ↗